新華網北京1月18日專電（記者錢春弦）隨著一段時間以來我國社風政風調整，我國酒店業正努力向普通家庭及大眾人群休閑好去處轉型。
世界酒店聯盟創始主席兼理事長吳軍林日前（2015年1月10日在世界酒店聯盟2015新聞發布會暨企業領袖中國會峰會上）表示，2014年中國酒店業發展，“轉型”“調整”“創新”是關鍵詞。受市場和“八項規定”政策影響，在一年多調整中，中國酒店業逐漸認清現實，呈現積極狀態。越來越多酒店意識到，僅依賴于高端市場將難以維持酒店的經營，需要拓寬私人消費為驅動的大眾市場。隨之而來的變化是酒店社會角色轉變，越來越成為普通家庭及大眾人群休閑、消費、社交的一個好去處。
吳軍林說，客源的轉變必然帶動產品的轉型。高大上酒店可能很難再成為市場佼佼者。隨著大眾消費的增加，中檔酒店可能會迎來黃金時期。從功能上來看，有別于標準酒店的特色酒店是另一趨勢，包括森林、鄉村主題酒店、養生酒店、互聯網的高科技酒店甚至是面向老年人的度假公寓。一個蓬勃的酒店市場理應是百花齊放。
據介紹，2014年，我國酒店業開始重新梳理市場。中端市場集中爆發，精品文化類型酒店受熱捧，高端酒店轉做大眾市場，兼并收購步伐更快。種種跡象都表明，我國酒店業正在回歸理性，朝著更人性化、個性化方向發展，對消費者而言，也將因這種變化享受到更合理、細致的服務。
China’s Hospitality Shifts to Leisure Consumption
BEIJING, Jan. 19 (Xinhua)——China’s hospitality industry is shifting to leisure consumption after social and political morality rectification.
Wu Junlin, Co-founder and President of WHA (a.k.a. World Hotel Association), lately concludes in the 2015 WHA Press Conference & Summit of China Business Leaders Club that “shifting”, “adjustment” and “innovation” are the three keywords that best generalize China’s hospitality development in 2014. The market and “Eight Regulations” policy have played a dramatic role during the hospitality development. It has finally blazed its way through the clouds and got back on the track. Sole dependence on the upscale market can hardly keep the development on the go, the mass market is the major breakthrough and it’s becoming crystal clear to almost every hotelier. Consequently, the social roles are changing too, hotels are gradually becoming a mecca to the mass for leisure, consumption and social activities.
President Wu also claims that the changing guest source certainly contributes to the changing of affiliate products, those hi-end hotels may probably take off the crown in the capricious market. For those mid-scale hotels, they’re embracing the golden time as the mass consumption augments. Functionally, feature hotels that are distinct from standard hotels is another trend, namely, forest hotels, rural hotels, rehab hotels, hi-tech hotels, and elderly apartments. A vigorous hotel market shall be the one with compatibility.
China’s hospitality is reportedly to have reconstructed the market in the year of 2014, the mid-market is exploding with boutique culture-themed hotels, hi-end hotels are resorting to the mass market, and meantime, acquisition has been prevailing in the whole industry. The phenomenon indicates that China’s hospitality has returned to rationality. Personality is the new feature that stands out in the hospitality development. Hence, to the customers, they may therefore enjoy a more reasonable and meticulous service.
原文鏈接請見：http://news.xinhuanet.com/travel/2015-01/19/c_127398277.htm