旅游市縣文旅產業戰略發展研究、旅游及酒店地產項目全程顧問咨詢、酒店旅游項目策劃設計、旅游市縣及文旅企業集團整合營銷宣傳、會議和展覽及演藝經營、媒體集群投資運營、國際獎項評選、教育培訓、文化藝術交流與合作，以及特色酒店和文旅綜合體項目投資管理、商業項目中介服務等，具體執行為“上海泛旅文化傳播有限公司”、泛旅（北京）國際文化傳播有限公司。
該泛旅文化集團和世界酒店聯盟聯合辦公，工作團隊及專家顧問團隊強大，在美國、法國、中國北京、上海、香港、海南、深圳等地設有辦公室和辦事機構。曾和聯合國世界旅游組織、原國家旅游局、海南衛視（原“旅游衛視”）、中外二十多個地方政府和政府部門、行業協會長期緊密合作，并曾經和中國銀聯、中國金融租賃、錦江集團、首旅集團、海航集團、海爾集團、開元旅業集團、宋城集團、三清山旅游集團、慕思集團、馬可波羅瓷磚公司、美國萬豪集團、溫德姆酒店集團、林肯公司、奔馳公司、寶馬公司、奧迪公司、英菲尼迪公司、豐田公司、紅杉資本、漢能資本等著名企業進行了良好的合作，在文旅綜合體、主題公園和酒店集團化策劃、運作和投資方面有成熟和豐富的工作經驗，業務工作遍布全球。
"Pan Tourism Culture Group" is a commercial operation organization under World Hotel Association, FIHOTO, Culture and Tourism International Research Institute. It is a comprehensive platform in tourism industry and Landing Cooperative Operation agency, relying on the cooperation with 1000 authorities, industry organization and entrepreneurs of more than 20 countries and regions, Broad cross-border operational cooperation is welcome..
It was found in 1999 “Hainan Pan Culture”, the platform system is comprised of “Shanghai Pan Tourism Culture Co., Ltd", ”Pan Tourism (Beijing) International Media Co., Ltd”,”Culture & Tourism (Beijing) International Hotel Management Co., Ltd”,”Culture & Tourism International Summit"，”World Hotel Forum",”World Hotel Design Center”,”Culture & Tourism magazine”,”World Hotel Website”,”Pan Tourism Agency “,”WHA”, “Culture and Tourism International Research Institute” and “Hainan Tianxiang Tourism Investment Co., Ltd.” This brands and trade names have been registered for protection. The outcome of the work of the Group has been publicized and reported by more than 200 mainstream media and well-known media.
Pan Tourism Culture Group provides services like strategic development research of tourist cities and countries, consulting of tourism and hotel real estate project, planning and design of hotel and tourism project,integrated marketing and publicity of tourist city and cultural tourism enterprise, operation of conference and exhibition, investment and operation of media cluster, international award selection, education and training, cultural and art exchange and cooperation, as well as investment and management of feature hotel and cultural tourism complex projects, mediation services etc. The specific implementation is "Shanghai Pan Travel Culture Communication Co., Ltd.", Pan Travel (Beijing) International Culture Communication Co., Ltd.
It co-work with World Hotel Association, having a great working team. And We have established representative offices and subsidiary companies in the United States, France, Beijing, Shanghai, Hong Kong, Hainan and Shenzhen. We have worked closely with World Tourism Organization, the former National Tourism Administration, travel channel (Former Tourism Satellite TV), more than 20 local governments, government departments and industry associations at home and abroad for a long time. We have cooperated closely with China UnionPay, China Financial leasing, Jinjiang Group, BTG group, HNA Group, Haier Group, New Century tourism group, Songcheng Group, Sanqingshan tourism group, DeRUCCI group, Marriott group, Wyndham hotel group,Marco Polo Tile Company, Lincoln company, Mercedes Benz company, BMW company, August Horch, Infiniti company, Toyota Motor Corporation, Sequoia, The Hina Group and other famous enterprises, having relatively mature and rich working experience in the planning, investment and operation of culture and tourism complex, theme park and hotel group.business work all over the world.
The board chairman of Pan Tourism Culture Group is Wu Junlin, he is senior expert in travel industry, chairman of World Hotel Association, Executive Chairman of international Federation of Hotels and Tourism and President of Culture and Tourism International Research Institute, President of the Pan-Travel News Agency and President of the culture and travel magazine.
