As attending the Birmingham Exhibition in October 1997, Ge Benxiang took a brochure from a Britain booth and walked away, while a British gentleman caught up and took the brochure away. The ceramics originate from China, however the ceramics which made by Chinese people didn’t get respects from foreigners. Because of this matter, Ge Benxiang shortened the ten days stay to seven days stay. Since then, Ge Benxiang resolved that he want to build the Zibo Zhongqiang Ceramics Products Co., Ltd. as a brand standing in the world of famous brand, and started the journey of “Build World Brand, Stimulate National Morale”.

　　Brand is the soul of an enterprise, and source power of the development. Zhongqiang is a company combining scientific research, production and sales of magnesia reinforced porcelain, building and promoting the brand with proper management system, innovative production technologies, excellent service, etc.

　　1997年10月參加英國伯明翰展示會時，葛本祥從一家英國展臺拿過一本宣傳冊，待葛本祥一行走到幾米開外后，對方又追上來把宣傳冊搶回去了。隨之而來的是帶有恥笑的蔑視言語。事后，通過翻譯得知，這位外國人在說；“你們中國人買不起”，就是這句話，深深地刺痛了葛本祥。陶瓷起源于中國，但中國人生產(chǎn)的陶瓷卻在國外得不到尊重。為這，在英國呆10天的計劃更改為7天。也正是從那時起，葛本祥便下定決心，讓淄博中強瓷業(yè)有限公司（以下簡稱中強）立于世界品牌之林，并開始了中強“創(chuàng)世界品牌，揚民族志氣”之征程。

　　品牌是企業(yè)的靈魂，企業(yè)發(fā)展的源動力。集科研、生產(chǎn)、銷售鎂質(zhì)強化瓷于一體的中強憑借良好的管理機制、創(chuàng)新的生產(chǎn)技術(shù)、優(yōu)質(zhì)的服務(wù)等舉措來打造品牌、塑造品牌。